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6 ways to rebuild your small business after COVID-19

Small Business

The COVID-19 outbreak has wreaked financial havoc around the globe, leaving many small-business owners struggling in its wake. According to the National Federation of Independent Business (NFIB), as of March 30—still early in the crisis—92% of small businesses said they had suffered negative effects as a result of the pandemic. Just 5% of small-business owners said they had experienced no effects at all.

While the short-term outlook for small businesses varies greatly by industry, it’s important to consider what recovery mode will look like once the economy begins to return to a state of normalcy—or establishes a new normal. Having an exit strategy in place for after COVID-19 can help you be prepared to hit the ground running and rebuild. If you’re not sure what your coronavirus exit plan should include, this guide can help with getting your business back on track.

1. Assess the Financial Damage

The first step in developing a rebuilding plan for COVID-19 is determining just how deeply your small business has been affected.

There are different layers involved, starting with the hard numbers. If you haven’t updated your financial statements—such as profit and loss or cash flow statements—recently, it’s helpful to do that now. You can then compare them to last year’s numbers to see how much your business may be down. And while only a small percentage of business owners say they’ve benefited from the pandemic, 3% according to the NFIB, it’s possible that the damage might not be as bad as you think.

Aside from the hard numbers relating to sales, profits and cash flow, consider other ways in which your business has been affected. For example, if you’ve had to lay off some or all of your employees, you’ll need to factor that into your rebuilding plan. If you’ve cut your advertising and marketing budget down, or some of your customers have migrated toward competitors, then those are things you’ll need to account for as you identify financial resources to help you recover.

2. Take a Second Look at Your Business Plan

Your business model may have worked perfectly fine pre-COVID-19, but coming out of it may mean you have to do some fine-tuning.

Specifically, you may need to consider how your business can pivot to adjust to a new normal. For example, if you previously relied on foot traffic to a brick-and-mortar location for sales, you may need to look at a digital expansion to accommodate the higher numbers of people who are shopping from home.

You’re not in this alone, however. In partnership with the Small Business Administration (SBA), SCORE offers small businesses access to mentors who can offer guidance and resources as you look to build—or rebuild—your business after the crisis. Remote mentoring services are available, along with free webinars that address coronavirus-specific issues.

Analyzing how your overall industry has been affected by the coronavirus pandemic also is helpful. When looking at your competitors and the industry as a whole, pay attention to the trends and focus on finding the opportunities. Being able to find a gap or need that your business can fulfill that’s been neglected up until now could be critical to reclaiming and expanding your customer base going forward.

When going over your business plan and business model, get clear on your business’s strengths and weaknesses. Then, look at what was working before that may not work as well now and see where you can adjust or improve to remain competitive. Finally, don’t forget to revisit your business goals to make sure they’re realistic, given the current circumstances. For example, you may have set a target revenue goal for the year that will need to be scaled back now to account for the damper COVID-19 may have put on your Q2 sales.

3. Consider Whether You’ll Need Funding to Recover

Unless you had a large amount of cash on hand going into the pandemic, it’s likely that you may need some working capital to jump-start your business operations coming out of it.

When it comes to financing your small business during a COVID-19 rebuilding period, there are several options to consider. The SBA is an obvious choice for business loans, and there are a few programs that can help. The Paycheck Protection Program, for example, is designed to provide funding to small businesses that are struggling to retain their employees during the coronavirus pandemic. Economic Injury Disaster Loans also can help with short-term financing if you need money for things other than employee retention.

The challenge with both of those federally mandated programs, however, is that the funding is limited. It’s entirely possible that funding may be depleted before your application for a loan is ever reviewed. For this reason, it’s important to consider other sources of small business funding, including:

Traditional SBA 7(a) loans and microloans Small business term loans from banks, credit unions and online lenders Business lines of credit Business credit cards Vendor tradelines Accounts receivable financing Merchant cash advances Inventory financing Purchase order financing Equipment financing

Each option can have pros and cons. Accounts receivable financing and merchant cash advance financing, for example, can be convenient, and neither one requires perfect credit to qualify. Either could be useful for funding your business in the short term.

But they both require that you have something to leverage, i.e., outstanding invoices and credit card sales, respectively. If sales are slow or nonexistent, you might have a hard time getting approved. Alternative financing options like these also can have much higher effective annual percentage rates compared to other types of small-business loans and lines of credit.

If you’re considering financing to help rebuild, keep in mind that borrowing may be competitive, as lenders want some reassurance that loans can be repaid. Reviewing your business and personal credit scores, as well as your business and personal financials can help you gauge how likely you are to get approved for funding.

4. Revamp Your Budget to Account for New Spending

Coming out of the COVID-19 pandemic, you may have to spend money before you can make money.

For example, you may need to spend money on hiring and training new employees or rehiring ones you had to lay off. Inventory may need to be purchased, and you might have to rev up your advertising budget again to start building fresh buzz.

As part of your coronavirus recovery, you should have a clear idea of what you need to be budgeting for and what you can cut to make the most of the revenue you do have coming in. The goal is to eliminate the monetary waste and get your operating budget as lean as possible so that when the chance to invest in growth comes up, you’re able to take advantage of it.

An extreme step you could take during this time is deferring paying yourself a salary or taking a pay cut. Whether this makes sense depends on how well you’re able to manage your personal financial obligations, depending on what you have in savings or from a spouse’s income if you’re married. But skipping out on paychecks in the near term could help your business to get back on its feet faster.

5. Develop a Time Line for Rebuilding

You may have several things you need or want to do to recover following COVID-19, but doing everything at once may not be realistic. What can help is having a time line to follow that prioritizes your most important actions first.

For example, your immediate goal may be securing funding for your business. Once you’ve done that, you can set a time line for rehiring employees, then restocking inventory and, finally, reopening your doors if your small business closed as a result of the pandemic.

As you take individual steps toward recovery, remember to track your progress. This is particularly important if you’ve secured capital to fund your business, because you don’t want to waste time on activities that aren’t delivering a solid return on your investment. In the initial stages of COVID-19 recovery, you may want to check in weekly to see what’s working and what’s not. Later, you can shift to reviewing your business financials monthly as things begin to stabilize.

6. Create a Contingency Plan for the Next Crisis

While the coronavirus pandemic may seem like a once-in-a-lifetime event, the reality is that an emergency can come along to disrupt your small business at any time. Using what you’ve learned during the current pandemic to prepare for the next crisis can help you insulate your business from future shocks.

For instance, building up liquid cash savings may be a priority for your business if you had little or nothing set aside before the COVID-19 outbreak began. You may choose to focus on paying down your debt and trimming nonessential spending to keep your budget in check. Or you may need to find ways to help your staff work more efficiently to cut operating costs.

The pandemic also may have taught you a thing or two about how important it is to be able to adapt and keep your business fluid so you can reasonably weather storms. For example, if your employees didn’t have the option to work remotely before, that’s something you may want to incorporate in your business model going forward.

The more outside-the-box thinking you can do to prepare for a worst-case scenario, the better. Having a Plan B (and even a Plan C, D, E and F) can help improve your business’s odds of surviving—and eventually thriving again—during tough financial times.

 

Forbes.com

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6 Great Ways To Leverage On Social Media As An Entrepreneur

Entrepreneurship as we all know is not for the faint hearted as statistics show that many of the businesses started by entrepreneurs usually collapse in the first year of operation. Therefore it is critical for every entrepreneur to leverage on the opportunities that social media and the internet provide for growth.

Here are 6 great ways to make good use of social media for the growth of your business:

1. Create a goal

Don’t limit your awareness program to merely “make people aware” of the product. Go beyond the ideal definition and expand it. There has to be a goal that assists you to measure the success of your program.

This goal can be the number of followers to drive your webpage, or probably the ones who sign up for more updates. Find out what other options work best for you and let them guide you through the awareness campaign. The key is to make it measurable and ensure if your website is any good; it is fully geared to be not much more than a giant lead magnet.

READ ALSO: 3 Golden Nuggets For Entrepreneurs’ Success

2. Sell smart, not hard

No matter how much effort you put in, if you don’t do it smart, they’ll lead you to failure. Just because you are leveraging social media, doesn’t imply you can aim in the dark and wait for the arrow to hit the target miraculously. Make sure you very well know the problems that you are trying to solve.

Analyze the people affected by those issues and what attracts them. Leverage on social media but target your buyer personas. New products are often a great time to reconnect with existing clients and prospects. A fantastic way to do this is by getting your sales team to share the content and measure the engagements and click-through rate. Once you have the comparative view handy, you can make the most of social platforms.

3. Personalize the customer’s needs

Personalization is the key to hit the sweet spot in the hearts of buyers. Have the sales team personalize the message. Give your employees the chance to explain the value to their networks.

Write high-level social copy for the various vertical markets you serve and then set the team lose in honing the conversation online. Done effectively, the click-through rate can go through the roof!

4. Create compelling content

Consider buyer personas while drafting the social copy of your content. And take note, we are referring to buyer personas, not a persona. It includes more than one streak of your ideal buyers.

Invest time in understanding the critical aspect of each of them. Make sure you know what your product has to offer to each of them and translate that understanding to explain this value proposition.

5. Don’t reveal too much

Sometimes, marketers get carried away and unveil too much of the information in the pre-launch phase itself. What is left for the final big reveal? Apparently nothing but the product itself. And mind you, dear friend, curiosity killed the cat because she could not withhold it. Why not leverage this mentality for your product marketing as well?

Build anticipation and create mystery around the product. Drop hints, create hype but make sure you have some excitement reserved for the actual launch. Don’t disclose every significant twist.

6. Narrate a story

Let the existing buyers talk about their experience with your current products. Not only will it talk about your offerings, but it’ll also highlight the positive relationship with existing clients. That’s something that can pay dividends when building a bond with the new ones. Additionally, you receive attention from followers of the customers you are showcasing.

Is your product launch is just a few days ahead, and you need to create product hype on social media? Well, it is quite a task to make the pre-launch ripples. But these six creative strategies can help you get the job done effectively. Use these ideas to showcase the hard work your product team has done and ensure a successful product launch.

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3 Golden Nuggets For Entrepreneurs’ Success

Entrepreneurs understand that their world is accelerating. Growth is exponential. Technologies are converging. Business lifecycles are collapsing thus wisdom nuggets become vital and golden. Therefore, the need to be ahead is as important as the need to stay ahead.

Below are three ways of scaling up as an entrepreneur by inculcating these nuggets in your entrepreneurial journey:

1. You need to embrace speed 

If you are a skier, do you complain that the snow is cold? Of course not. You dress for the weather. You recognize cold as the thing that makes skiing possible, even enjoyable. On a mountain slope in winter, cold is a given. For a twenty-first century entrepreneur, speed is a given. Choosing to embrace it is the first step in slowing things down and creating an advantage.

2. Be a student of today

If the entrepreneurial world is accelerating, so too is our ability to analyze, forecast, predict, integrate, and disseminate information. Take advantage of all the smart people helping us to make sense of the world. Read the blogs. Listen to the podcasts. Follow your industry on social media. Take some quiet time every week to study the angles and check the formations.

3. Seek wisdom in experience

That’s what Ray Lewis did during his career and what other great players do today. That’s what smart entrepreneurs do, too. I’ve spent the last few years writing about the history of American innovation. It’s been an eye-opening and productive journey. Nothing puts events in perspective and slows the world down better than “studying the videos” of the entrepreneurs who preceded us.

 

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Apple Set To Release An All New 16-inch MacBook Pro

Are you thinking of getting ahead of technology? I bet your answer will be NO judging from the speed of wind technology is innovating and shaping our lives. On the back of that Apple has announced their readiness to release an all new 16-inch MacBook Pro this month.

As per a report from Bloomberg, Apple is planning to release a new MacBook Pro model with a 16-inch display. Currently, Apple sells the MacBook Air in a 13.3-inch size, and the MacBook Pro comes in 13-inch and 15-inch models.

Last month, Apple’s MacOS Beta inadvertently revealed the 16-inch laptop buried in a Beta builds of MacOS 10.15.1 Catalina. According to the latest rumors and speculated information, the 16-inch MacBook Pro will have a 3,072 x 1920 px display and run Intel’s 9th-gen Coffee Lake processors with a possible 8-core i9 trim.

Apple announced the AirPods Pro suddenly so we didn’t expect it. Apple never previously acknowledged the existence of a 16-inch MacBook Pro. The laptop is believed to not much larger than the current 15-inch MacBook Pro thanks to slimmer bezels around the display. A larger MacBook Pro not only would appeal to a wider audience of content creators and professionals, but its larger size may also allow for improved cooling.

According to the same report, a new 16-inch MacBook Pro would start about the same as the entry-level 15-inch MacBook Pro – which is $2399. Apple is also rumored to announce an updated Mac Pro desktop sometime before the end of the year.

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18 Must-Read Books For All Entrepreneurs

Learning, entertaining and breaking out of everyday life for a short moment. One could go even so far as to say reading is the second most beautiful thing in the world! Whether it is non-fiction or a novel of all the world’s man has created, the book is the most powerful tool.

Here are 18 books to look out for:

Read Also: 12 Critical Ways Of Creating A Solid Brand Image For Your Startup

1. Prediction Machines — Ajay Agrawal, Joshua Gans, Avi Goldfarb

The book “Prediction Machines” helps to classify the development of artificial intelligence and deal constructively with uncertainty about changes. The book first appeared in October and highlights the changes that AI inevitably brings with it. The three renowned economists give an overview of the possibilities of AI and deal with economic issues related to this technology. This book offers some illustrative examples of use.

2. Growth Hacking with Strategy — Hendrik Lennarz

The book by Hendrik Lennarz provides numerous tips and practical examples for the successful introduction of a growth hacking strategy for companies. The spectrum ranges from organization through product development to marketing and customer loyalty. The growth-hacking-readiness checklist is particularly useful here. In my view, the book is a must for anyone looking to maximize user growth.

3. 7 Ways to Effectiveness — Stephen R. Covey

A classic among the business advisers, which appeared in 1989, but has since lost none of its topicality. Covey describes the habits of successful individuals and derives universal principles from them. They help me both in my professional and personal life and are reflected in the successful development of extremely strong teams.

4. Digital Offroad — Ulf Bosch, Stefan Hentschel, Steffen Kramer

“Digital Offroad” shows that digitization should not be considered one-dimensional. It touches just every area of a company and must, therefore, be understood as a holistic challenge and an opportunity. The authors argue that digitization has an impact on a variety of factors, including corporate culture. Provocative thesis that reveal important questions, as well as best practices, make “Digital Offroad” an absolute must-read for me.

5. The Startup Code — Johannes Ellenberg

In seven chapters, the book sums up clearly and pragmatically what middle-sized companies can and must learn from startups. It clearly represents startups and why they are better prepared for the future. Johannes Ellenberg, who helped set up the startup scene in Stuttgart, explains how companies have to change their course and adapt to changing market conditions in order to remain sustainable. A new mindset is postulated: cooperation instead of competition!

6. From Zero to One — Peter Thiel

“From Zero to One” is full of unconventional perspectives on starting a business. The basic idea of the Silicon Valley veteran Peter Thiel is to build something fundamentally new — a monopoly. He explains what has to happen to ensure long-term success and how to protect this monopoly from imitators. From the book, I was able to draw many valuable ideas for our own startup — a real must-read for anyone who wants to start their own business!

7. The Platform Revolution — Geoffrey Parker, Marshall van Alstyne, Sangeet Choudary

Although the book was published in 2016, the content is more relevant than ever. The authors clarify all important questions about the development of a successful platform business model and the concepts can be applied to both B2B and B2C. The examples are very practice-oriented and the analysis of how established companies can adapt to new requirements in the market is sound. Whether founder of a startup or established player in a changing market, this book is a must for everyone!

8. Artificial Intelligence — Peter Buxmann, Holger Schmidt

Holger Schmidt is an economist and journalist on platform economics and has even developed a stock index exclusively for listed companies with platform business models. In his new title, he and some colleagues are scientifically dedicated to artificial intelligence and its impact on the economy and society. The book deals with many myths and provides exciting facts and case studies. The book is very inspiring for me.

9. Fast thinking, slow thinking — Daniel Kahneman

It helps to reflect on how decisions and assessments – which you as a founder and entrepreneur must constantly make — actually come about and this often does not go as rationally as you would wish. Admittedly, it takes some time to read — definitely not easy reading — but it is worth it.

10. Founder to CEO — Matt Mochary

It covers the most important start-up and growth topics: competencies and motivation in the team, knowledge transfer and productivity, cash flow, finances and scaling — all in all, the perfect sweeping blow. Founders who are CEOs for the first time will find guidelines and answers for challenges. Long-time CEOs can use the guide to reassess their own and the company’s performance.

11. Rethinking Agility— Klaus Leopold

The book “Agile Rethinking” by Klaus Leopold is my book highlight for 2019. Just 136 pages of concentrated knowledge with precise illustrations of why agile teams alone are not enough if you want to re-think the entire company and be agile. A case study, which shows all the problems and the appropriate solutions in the practical example. My clear recommendation for every leadership team at C-level — from 50 employees to a global corporation.

12. The Startup Way — Eric Ries

Eric Ries is a Silicon Valley entrepreneur who helps large and small organizations with transformation processes. He helps them to focus on their customers and their requirements with little capital and lean processes in order to bring the right products to the market. Based on his experience of the past twenty years, Ries has developed a system of corporate governance that leads to stable growth and sustainable effect.

13. Homo Deus — Yuval Noah Harari

Yuval Noah Harari describes in his bestseller how people have striven to challenge the status quo from the very beginning. At the same time, he explores the question of what a world in which man has become “homo deus” through technological progress looks like. A must-read for the entire tech industry, which deals with future topics and looks for the appropriate modus operandi. Harari points out the potential of innovation and warns to think about developments from the potential end.

14. The Design Thinking Playbook — Michael Lewrick, Patrick Link, Larry Leifer

Design thinking is a great approach that defines customer needs and practical use cases for these needs for constant innovation. Too many companies are still pursuing an “inside out” approach, focusing on internal skills and innovation plans in the development of new services and products. The book provides a playful approach to the methods and tools used. It also provides sufficiently detailed and clear explanations for those who want to get directly involved in the practical application of design thinking.

15. Smart Business – Alibaba’s Strategy Secret — Ming Zeng

Alibaba looks at some digital transformations we are about to face and which an almost unbelievable success is the group’s platforms attract more users than the US, and earn higher margins than Amazon. Alibaba’s chief strategy officer Ming Zeng, who is also a former professor, discusses the guidelines for the world of artificial intelligence. Spoiler: human creativity and innovative ability are essential.

16. Hard Things about Hard Things — Ben Horowitz

The book gives an open and realistic view of entrepreneurship, with all difficulties. Through the own experiences of the author and Silicon Valley investor Ben Horowitz, the tips and advice are very practical and have a real added value for the reader. After reading, you are prepared for the next lows as an entrepreneur. Many books and guides ignore the negative aspects of founding. That is not the case here. A real recommendation for every entrepreneur!

17. Digital Vortex — Michael Wade, James Macauly, Jeff Loucks

A vortex described in fluid mechanics is a mathematically not precisely formable circular flow, which sucks things with increasing speed into their center. Metaphorically transferred to organizations, they whirl chaotically along the flow, collide, merge or dissolve completely. They head for the center of the movement — a digital revolution. For entrepreneurs, the question of what role they play with their company in the wake of digitization is decisive. Therefore, the question of what incumbents should know as they move in the digital vortex is at the heart of the book.

18. Measure What Matters — John Doerr

My must-read for 2019: “Measure What Matters” by John Doerr. He describes how goals and responsibilities can be defined and controlled by means of objectives and key results. In particular, the case studies and knowledge resources in the book help to understand the approach and to find starting points for the implementation in their own environment. In summary, a very practice-oriented book that shows possibilities for direct involvement.

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12 Critical Ways Of Creating A Solid Brand Image For Your Startup

Brand reputation drives the success of businesses, irrespective of what industry you are in. When you’re just starting out, your brand reputation is a blank slate. There is no negative yelp reviews, no social media meltdown, or inactive website traffic. But all this will change quickly. When you get positive customer reviews from the start, it becomes harder for negative reviews to weigh down the average star rating. 

Your primary target should be to build brand reputation and positive associations. Here are 12 things you need to think about:

Read More: Success Tips: 5 Ways Of Building Success

1. What Do You Want to be Best Known For?

What does your business stand for? What kind of a brand do you want to build? Give yourself the time to consider how you want to be perceived and what it is that you want to be known for. When you are clear on how you prefer people to see you, it will direct your business decisions.

2. Start With Your Website

If you’re looking for your customers to find you, your site should rank high in the search engine results. Poor online ranking can be a death warrant for your brand. Regularly add content to your website and collaborate with reputed sites. Make good use of tags and SEO keywords to give you the best visibility to the right search terms.

3. Have a Social Media Presence

You may not use all social media platforms, but it’s always a good idea to secure your company name on all the platforms and even purchase related domains if necessary. Keep your pages fresh and updated, and use your content to interact with customers besides cultivating brand awareness. This will not just help you build a reputation quickly but will also allow you to monitor how your audience responds to your brand.

4. Blogging

Blogging is another excellent platform for you to control the information and messages you put out there about your business. Actively use your blog to share new information and updates about your business. Encourage your readers to make use of the comment section and actively interact with them.

5. Stay Responsive

Whether it’s on social media, email or the comment section on your blog, make sure to respond at the right time and with diligence. Interacting with customers through social media platforms or on the web is just another form of customer care, albeit better. Use this medium to connect with your customers on a personal level.

6. Tempted to Purchase Reviews?

Let’s be real, even Donald Trump has millions of fake followers on twitter. By starting early, it will give you a strong online presence that won’t be affected by a few negative reviews every once in a while, and you won’t have to buy fake reviews. From Presidential candidates to reputed Healthcare marketing campaigns, they have all shown that social media presence is not something you can afford to leave to chance.

7. Take An  Early Step

If you want to build a positive online presence, it is important to control your brand reputation early on. As a new business, you start with a blank slate. Take advantage of that and focus on cultivating a strategy for brand reputation management that will set you up for some massive success.

8. Build trust

Great brands succeed because a) they offer quality, and b) customers trust them. The quality you deliver, the messages you send out, and your customer care, all affect the trust that your customers have towards you. Transparency is another way to win over your customers’ trust. Your customers will respect you for being honest and open even when you have made a mistake.

9. Focus On Proactive PR

Simply sending out a Press Release whenever you have a big announcement to make will not take you very far. Find ways to join the larger industry conversations even when you don’t have any company news to share. By actively recognizing PR opportunities, it will continually put you under the spotlight.

10. Have an SEO and SERP strategy

There is no denying your search result performance has a massive impact on your business and its bottom line. SEO also plays a significant role in building a strong brand reputation for your business and overshadow any negative results. It doesn’t stop there. You have to continuously work on your SERP so that when someone searches for your Company, it is your content that they find first.

11. Know How to Handle Criticism

Don’t shy away from negative comments or criticism online. Negative feedback will make your business stronger and hence, more successful. If people are slamming you online, find a way to address them appropriately and quickly. Paying no attention to it will not make it go away. When you respond professionally and promptly, you are nipping the issue at the bud and saving your Company from a potential mess.

12. Accept That It’s Never-ending

Brand reputation management isn’t just for startups. You may have an excellent reputation today, but it could all go away in the blink of an eye (no kidding). Search engine results and algorithms, customers’ expectations and opinions are continually changing on a daily basis. If you want to maintain your positive brand reputation, you will have to keep working at it always.

 

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Success Tips: 5 Ways Of Building Success

Building success is a painful process of hard work and other critical factors that segue into a worthwhile experience.

What do people want when they talk about being successful? Some of us might want things such as a yacht, private island, or a jet. Others want to feel like they belong and have great relationships with their family and loved ones.

We end up wanting things without knowing exactly why. We end up creating images in our heads of what it would be like to own these things, to have these relationships, to live these lives, but we casually ignore the negative things that are bound to challenge us along the way.

Even if we end up building these lives for ourselves, we forget that all life comes with suffering, and anyone who experiences great success will also have moments of frustration and perceived failure.

Here are five ways of building that success.

1. Build a firmer foundation on values 

Just as you wouldn’t build a skyscraper before excavating deeply underground the construction site and setting the foundation, you wouldn’t start to develop the foundation for a successful life without first understanding where you come from and what drives you. Dig deep to understand what core truths truly motivate you and what you really care about before you start building yourself up. A career built on a shaky foundation will never stand the test of time.

2. Have a good network 

The Pando is a tree colony on the border between Colorado and Utah. What makes the Pando unique is that it is thought to be one contiguous organism, with a combined underground root network covering over 100 acres. The Pando is thought to be the world’s heaviest living organism, and one of the oldest at over 80,000 years old.

Consider what the journey towards success would be without a strong network. Without security and a strong foundation, you won’t be able to weather the storm when inevitable challenges come your way on the path to great success. In order to be truly successful, you must also be willing to share your victories and your defeats with others.

This isn’t about finding fair weather friends who are happy for you when you have a great accomplishment and disappear in times of trouble. You need to build this strong network and ecosystem which will support you in times of need and through times of plenty.

3. Have a strong mentality and mindset

Take responsibility for the habits you choose to strengthen and cultivate, and be ruthless with the habits you choose to cut out. The Basal Ganglia is the part of the brain responsible for the development of habits, while the Prefrontal Cortex is the part of the brain responsible for complex decision making and thought processes.

The Basal Ganglia is effectively the less developed, most basic part of the brain. This “monkey mind” must be strengthened by building strong habits if you want to teach your subconscious to focus on the right things at the right times.

4. Do not settle for less

As the saying goes, “shoot for the moon, so you’ll land among the stars.” I honestly hate this saying, as I think it is incredibly corny, but it illustrates the point well. If you aim for a big goal, you will be more likely to reach some level of success and acclaim no matter what happens.

What the saying misses is the amount of planning and preparation that goes into “shooting for the moon”. When John F Kennedy announced his plan to land a man on the Moon by the end of the 1960s, he set the United States on a road to investing more on a single project than at any other time in human history.

The combined efforts and finances of the most powerful nation on earth all went into making sure the mission would be a success, and as a result humanity came together to accomplish something magnificent.

So, when you’re aiming for something big, don’t half ass it, make a bold announcement, loop in your supporters, and try to change the world. Sometimes when you aim big, you’ll be surprised by who jumps in to lend a hand.

5. Find joy in what you do

One of the most important factors that defines true success is the ability to do something on a regular basis that brings you joy. While your job won’t always be interesting, and all things done with regularity become monotonous, you should strive to find what makes your heart sing about the work you do and the world in which you live.

Only if you are able to tap into what makes your heart truly sing will you be able to call yourself a success in your daily life. Don’t ask yourself what you love about your job, or even what made you first get interested in your line of work. Instead, ask yourself, what about your current role makes your heart sing.

If you don’t know how to answer that question, perhaps you should go back to step one and start excavating your foundation.

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6 Sure Ways To Stay Motivated As A Marketer

Marketers are one of the critical individuals that propel the growth of a company. However, your work as a marketer is not cast in stone. A day may go so well that you may think a bad day will never arrive. That is why you need to be motivated beyond all uncertainties to keep moving and becoming successful. 

Here are 6 surest ways to keep your motivation from dying as a marketer.

Read More: Making Money: Great Lessons To Be Learnt From The Life Of Some World Billionaires

1. Create a calendar to see what lies ahead

It is only reasonable that marketers are going to feel anticipation and anxious at the thought of the hurdles that they might have to face in 2019. Therefore, the first step to motivation is to create a marketing schedule that can spread out all the trends that they can expect in 2019 evenly throughout the year. Once they have an understanding of the trends of the year, they can immediately start working on their strategies to make the most of the New Year.

The list can help you get excited about what’s coming down the road. They can start to think about the kind of technology and processes that can help them succeed this year. They can also evaluate what went wrong in the last year, learn from the mistakes and come up with a foolproof plan. The calendar can state out the Do’s and Don’ts for the year.

2. Freedom in experimentation and implementation

Marketing is all about experimenting and no one really knows what will work and what won’t. And the only way to hit the right note is to implement as much as possible. Marketers need the freedom to experiment their way through different types of campaigns. It is through the ability to experiment, that they are likely to find success. Trying out new tactics can keep things interesting.

Marketing is all about creativity and innovation. Every marketer is a creative communicator at heart and therefore having the freedom to try out things according to their taste can keep their chin up. This way even if they fail once, they will have the enthusiasm to pick themselves up and make another attempt.

3. Measure success and improvement

Unless you get an idea of how your tactic is working, you will not make the necessary changes. When a marketer sees that one of his/her designed campaigns is yielding the desired results, he or she will get a reason to work harder. Marketers will give their best only when they get constant iteration.

Tracking the progress and being able to understand the overall impact on business success will help them utilize their passion. This way, they can create a business strategy that has great market potential. Moreover, measuring data to track progress will help them understand how close they are to their goals.

4. Focus on the previous clients

Right at the start of the year, your business is bound to be slow, and it can take a month or two for things to fall in place. Instead of trying to bring in new clients, target your existing customers to build a stronger relationship with them.

Marketers can even try and push new products to the existing clientele and reconnect with the ones who have been inactive for a while. This will help them understand the customer’s psyche and increase the rate of customer satisfaction

5. Freedom to choose the work environment

Right after the yuletide, it is normal to miss the holiday season and work in the sluggish winter months. The sheer task of getting yourself up from bed in the frosty morning and dragging yourself to the office can be quite challenging.

When marketers enjoy the freedom to work from home, they feel more comfortable which in turn increases their efficiency. With the prerogative to choose their shift timings and work whenever and wherever, they are at their productive best. Providing them with the freedom to choose their work environment can bring about significant improvement in their performance.

6. Take a pause

Marketing comes with its share of rejection and failure, so you must have the attitude to accept it. Even when your marketing assumption goes wrong, you must see the bigger picture. Even through failure, you can learn something that may get you closer to the goal. Since marketing keeps on evolving, you get to explore and learn new channels and tools.

Don’t be too hard on yourself when you fail. Take a break to determine what you want to do, and realize that everything you do cannot go right all the time. What is most important is that you remember to enjoy the things that you do.

It is imperative to keep marketers motivated because it is their productivity that can drive a company to the zenith of success. A motivated marketer can work harder and be more creative with their ideas. In the end, remember that as a marketer you must be true to what you do and work ethically! Have the patience to see your dreams come out in tangible results.

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