Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.
1. Create a killer content strategy
80% of shoppers say they prefer to receive company information via articles over advertisements. That means they’d prefer to gather information about your brand organically rather than through ads. What’s more, educating buyers has been proven to help convert sales. So take time to study your analytics and your competition. Make a list of topics that relate to your business and your target audience. Then, create content that aims to provide value to your customers. Whether you share the content on your blog or social media, be sure to track how it does and adjust your content plan as you go. Pay close attention to shares and tags – this type of organic spreading is key.